Banco Bradesco Is Using Startup Technology To Get Closer To Their Customers According To CEO Luíz Carlos Trabuco Cappi

The banking industry in Brazil is a thriving financial machine that makes money in good economic times and in times of economic and political turmoil. The big Brazilians banks like Itaú and Bradesco, as well as Banco do Brazil, invest in bonds, insurance, and other assets that protect them from recessions, currency devaluations, and political conflicts.

Brazil is finally making a comeback in the global market. Brazil is battling a two-year recession. But some economists say the recession is more than four years old. It sounds like the recession is over, according to President Michel Temer. Temer is trying to get the government and the economy moving again by forming new trade alliances, and by cutting some of the red tape that makes businesses fail. Temer’s government is also investing in new startups, and the big banks are doing the same thing, according to Bradesco’s CEO Luíz Carlos Trabuco Cappi.

Read more on Bloomberg.

Bradesco is the third largest bank in the country in terms of assets under management. Luíz Carlos Trabuco Cappi is one reason Bradesco’s stock is so attractive to foreign investors right now. Luíz Carlos Trabuco Cappi is a bank executive who knows how to manage people. And he knows how to build an effective executive team that thinks about the future, not the past. The executive team recently put a digital account known as “Next” in place. This new startup is an independent bank platform with modern communication tools. The program is helping the bank connect with the Millennials looking for a bank that knows what they want, in terms of new banking programs that help more than hurt their financial situation.

At a recent FinTech meeting in São Paulo, Bradesco’s executive director, Luca Cavalcanti, said Bradesco is putting a lot of money into the InovaBra International program. The InovaBra program is reaching out to other banks in other countries. InovaBra Ventures will fund new startups and it will have offices in Brazil as well as in London and New York. But Bradesco is also putting money into local startups that help the bank deal with the ever-changing needs of Brazilians. More people in Brazil are using mobile devices to do their banking, and they are banking online instead of visiting local bank branches, according to Luíz Carlos Trabuco Cappi. Cappi knows how important the Internet is, and he also knows his bank must stay ahead of the other banks in the race for technological dominance.

Luíz Carlos Trabuco Cappi is no stranger to challenges. The 66-year-old bank executive is a people person, but he is also a creative banker. Cappi is only the fourth president in the bank’s 60-year history, and he is one of the best managers in the banking industry. But Cappi doesn’t like to take credit for the bank’s success on Wall Street, or for the smooth integration of HSBC’s Brazilian division into the Bradesco family. He sings the praises of his employees and the bank’s executive team. It’s a team effort, and Cappi is the person who has the foresight to keep Bradesco current in terms of banking initiatives.

Some investors say Bradesco’s stock is a good stock to own because of the bank’s management team. Cappi is a long-term Bradesco employee who began as a regular bank employee after graduating with a philosophy degree from the University of Sao Paulo. Cappi knows every aspect of the banking business, and he is using that knowledge to successfully move the bank into the technological age. And according to Wall Street, Cappi is doing all the right things to make that happen.

Learn more about Luiz Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html

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