Bumble’s philosophy of women making the first move has worked beautifully for its founder – Whitney Wolfe. Whitney Wolfe and Michael Herd were happily married in southern Italy in October 2017. The Bumble app came into fruition in December 2014, and now in 2017, Bumble has over 12 million members. The premise is that if you’re interested swipe right, but if not, swipe left.
Now back to the newlyweds! No, Whitney and Michael did not use Bumble to meet. In 2013, both were on a skiing trip in Colorado and met by chance, but with Whitney taking the lead and therein lies their history. The Positano, Italy wedding was themed with green and bougainvillea floral decorations, hand-painted tiled table tops, garden setting seating, and the fun that everyone had.
The Bumble dating app is doing something right because in just two years, there have been over 900 matches and thousands of engagements and weddings. Bumble also features the BFF app for people to establish a simple friendship. The Bee-Hive has also outgrown its California headquarters and has moved into a swanky, high-tech Austin, Texas chief operating location, including additional expansion plans.
Whitney Wolfe Herd has been asked to sell Bumble for millions but has refused because she said there still isn’t a site that keeps women empowered and safe. In fact, women are complaining that men are trying to approach them for dates on a popular professional career network site.
Whitney and Bumble have stepped-in to keep women protected on their career app sites by creating Bumble Bizz. Just like regular Bumble service, women are the first to contact a connection and through a virtual swiping network they can chat and set-up meetings. Presently, the Bizz app is for local areas only and is defined only for networking with career-minded individuals.
Because of these types of unwanted intrusions for women, Bumble has partnered with the Anti-Defamation League. Whitney believes in keeping Bumble hate free for its users. Whitney Wolfe Herd has added a photo verification tool and a space for digital resumes. Bumble has plans to create additional features that will automatically update each user’s profile after they have formed a new relationship. The new feature will be a timestamp feature.
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