Dating in today’s world has become much more comfortable than it was a few decades back. Meeting new people is as easy as it can be, and there are dating apps and sites that make it as easy as swiping right on the phone. One of the dating apps that have been making singles go frenzy over it is Bumble, which has managed to get more than 12 million members by 2017. The member base of Bumble is growing at a staggering pace and is slotted to double in the next year or two. Whitney Wolfe Herd founded bumble in partnership with the millionaire businessman and founder of Badoo, Andrey Andreev.
Whitney Wolfe Herd has previously been the part of the team that developed and launched Tinder, the world’s most successful dating app currently. As a co-founder of Tinder, Whitney Wolfe Herd knew what needs to be done to develop a dating app that works while being different from what is already available in the market. As a woman, she knew that most girls and women feel unsafe at these dating apps and sites. Whitney Wolfe Herd has personally experienced bullying and abuse at the hand of male members at some of these dating apps, which gave her the idea that Bumble would only allow the female members to contact first. Only when female has initiated the contact that men can message as well, and the conversation can move ahead.
Whitney Wolfe Herd knows that it is not easy to make a dating app work in a market where scores of other dating apps are already working fine. However, her passion for the technology and understanding of the dating business has helped Bumble propel to success in a brief period, and is amongst the top five dating apps in the market currently. Last year, Bumble made sales of $100 million, which the company said would easily double in 2018. It is primarily because the company is continuously developing the app to explore new monetization options as well as integrate features that make the user experience, safer and seamless.
Whitney Wolfe Herd has featured on some of the leading magazines in the country, including Elle’s, Fast Company, and Forbes. She believes that with Bumble, women have no reason to feel unsafe. There are many security measures in place to ensure that the users that violate the user agreements can be immediately removed.
Whitney Wolfe info: www.fastcompany.com/person/whitney-wolfe