It’s impossible to come away from any discussion ab out Equities First Holdings without seeing just how innovative their ideas are. There are plenty of companies out there that offer collateral backed loans but they aren’t on the same level as Equities First. This is a company doing something essentially unheard of in the world of finance. They are offering clients the chance to use their securities as collateral when applying for a loan. This gives their clients a chance to do something they otherwise wouldn’t have been able to.
Now, Equities First is trying to spread this to Australia where the firm hopes to grow its business well beyond the traditional borders that have defined it. The current Australian lending industry doesn’t consider securities to be of much use, but this deal might just change that Equities First has landed a key deal with a major lending firm in order to maximize their success. The current way things are done by lenders is going to change. It simply isn’t sustainable to build an industry focused on clients with high credit scores. There needs to be a place for those who might not have the best credit scores to their name.